Besides producing these highly immersive shows, his team of 130 staff also employ their skills for other interesting projects. They have used digital art to help revitalize the village of Achi in Japan's Nagano, where, in a bid to attract tourists, they have built an amusement park which offers a stargazing experience.

Digital art is also a good way for Naked to promote traditional Japanese art, such as kabuki, a Japanese drama featuring dancing and singing that has recently been in decline, as younger audiences have little interest in it.

Muramatsu, however, says that he is not willing to be limited to a certain area. He loves to be somewhere in between various fields, including art, culture, film and science.

"It's like being a director, coordinating everything and presenting it all in a good piece of work," he adds. His years of experience of being a film director has helped him to know how to tell good story in his immersive shows.

Muramatsu's Naked is not the only one to follow the trend of producing immersive and interactive art shows by using the latest technology.