The festival aims to create a diversified tourism theme of a colorful Danxia, promote in-depth development of sports and cultural tourism, cultivate tourism consumption hotspots and accelerate the transformation and upgrading of the colorful Danxia tourism into a low-altitude tourism integration development demonstration zone and a hot air balloon free-flying air resort.

In addition, these events enhance the international popularity of the scenic spot via hot air balloons, promote development and utilization of cultural tourism resources, facilitate the integration of Zhangye culture, sports, ecology and tourism, and make Zhangye an outdoor sports experience zone as well as a sports medical support development demonstration zone.