"I see more and more Chloe girls in China. They dare to be themselves, they are independent-minded, confident, very free-spirited, very feminine, and they are happy to be who they are," Bourdonnaye said. "They have strong inner strength, which is the combination of feminine grace and inner strength."

To him, the biggest challenge in China is visibility.

"Visibility is important because the market has grown a lot. The essence of the brand is grace, femininity and elegance. We don't want to scream about it - so how do you emerge from the pack? That's why it is important for Natacha to meet our clients and discuss the market.

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