The global communication platform "Shaoxing, the very best of China" was launched in Shaoxing, Zhejiang province, on Monday. [Provided to chinadaily.com.cn]

An English-language platform promoting the culture of Shaoxing, Zhejiang province, was launched on March 29.

Backed by the China Daily website and the Shaoxing Municipal Bureau of Culture, Radio, Television and Tourism, the platform, "Shaoxing, the very best of China", consists of pages and accounts on several overseas social media sites. It introduces the city's fascinating history and culture to the world.

"As Shaoxing attracts the attention of the international community as one of the Culture Cities of East Asia 2021, the platform provides a great way to promote the city's image — especially its splendid culture — to the world," said Han Lei, editor-in-chief of China Daily's website, at the launching ceremony.

Han Lei, editor-in-chief of the China Daily website, and He Junjie, head of the Shaoxing Municipal Bureau of Culture, Radio, Television and Tourism, signed a strategic cooperation deal on Monday to promote the city of Shaoxing overseas. [Provided to chinadaily.com.cn]

He Junjie, head of the Shaoxing Municipal Bureau of Culture, Radio, Television and Tourism, unveiled the "Year of Shaoxing" campaign, set for Wednesday. The official emblem for Shaoxing as a Culture City of East Asia was released at the ceremony.

Shaoxing is known not only for its picturesque scenery and rich cultural heritage but also for the many great minds it has produced. On Dec 20, it was named a Culture City of East Asia 2021, along with Dunhuang, Gansu province; Kitakyushu, Japan; and Sunchon, Republic of Korea.