"The young generation seldom cooks," she said. "We found the trend and began working on new products."

One of those products is instant fishballs, which the company developed last year. Instead of cooking frozen fishballs in boiling water, the new product can be eaten directly.

Wu also approached specialists in creative products to make the instant fishballs more appealing. "We also made efforts in coaching customers how to make dishes using our fishballs through livestreaming."

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