The event aims to create an immersive carnival using traditional cultural IP and classic Chinese aesthetics – to digitalize and visualize an experience that stimulate people's five senses.

The New Brand Incubation Forum to improve the business climate for new brands was also held on the same date, gathering officials from the city government and many newly emerged companies during recent years.

Visitors to the carnival can have a great meal from restaurants featured in the 2021 Black Pearl Restaurant Guide, varying from Chinese cuisine, traditional imperial cuisine, French cuisine to burgers and craft beers.