During Spring Festival, the destination's hotels were fully booked, with visitor numbers up 30 percent compared with the same period last year.

"It was the best of all times since we opened in 2014," Zhou says.

Guests mostly spent four to five days, as opposed to the two days they stayed before, she adds.

She believes the water town's arrangements satisfy the needs of Beijing residents who can travel outside the city but can't go far because of the pandemic control measures in place throughout the country.

Wtown has also worked with neighboring attractions, such as red tourism resources in Gubeikou of Miyun.

The idea is to spice up the traveler experience, Zhou says.