The first Hanfu Huazhao Festival was held in Yutai county of Jining, Shandong province in early April, with participants wearing traditional Chinese clothing to go sightseeing, take photographs and read ancient Chinese classics.

The local government has introduced policies to promote consumption and carry out culture and tourism activities this year. Five tourist routes have been set up, including cycling, self-driving and hiking tours, providing visitors a wide range of options.

As Yutai county is located at the west bank of Weishan Lake, the local crayfish and rice are well-known. To boost awareness of Yutai's food, the first beer festival was also held, offering barbecue, country cuisine, crayfish, beer and live shows.