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Voyager show gives French luxury brand a new destination

chinadaily.com.cn | Updated: 2024-04-23 17:05
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Actress Jennifer Connelly and Nicolas Ghesquière, Louis Vuitton's Artistic Director of Women's Collections at Louis Vuitton's women's pre-fall 2024 fashion show in Shanghai on April 18, 2024. [Photo provided to China Daily]

Last December the company renamed the destination shows as "Louis Vuitton Voyager Shows". The Voyager shows signify an embracing of the brand's spirit of travel to showcase off-season collections in exceptional and inspiring locations around the world. A story of discovery and voyage, each stop sees local settings and cultural exchanges develop a unique foundation for the respective collection.

Shanghai was chosen to be the first destination. The Long Museum West Bund designed by Chinese architect Liu Yichun is characterized by a unique concrete "umbrella-vaulted" structure divided into four floors. It used to be a coal dock at Beipiao Port. The architecture creates a rational and tranquil sense of industry and primitivism as well as a sharp contrast between power and lightness.

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