This year, the Beijing Marathon set a record by attracting over 182,000 participants from 43 countries and regions to register. The event's commercial value continues to rise, with 23 sponsors this year, up from 17 last year.

As the premier partner and exclusive sports equipment sponsor, Adidas has collaborated with the Beijing Marathon for 15 years. In the lead-up to the race, Adidas hosted the Adzero Summit, a training camp that simulated various challenging environments and road conditions.