Pet&Fresh plans to open 10 stores in Shanghai by the end of March and aims to expand the number of stores in Shanghai to 100 by the end of 2025.

While the brand is confident, challenges such as the non-standardization of fresh pet food products and the relatively low frequency of in-store consumption need to be addressed. One thing is certain: the way consumers feed their pets is changing, and Pet&Fresh is at the forefront of this transformation.

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