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Music festival shows spirit of band of brothers

Event organizers set for Japanese debut in sign of growing recognition, Chen Nan reports.

By Chen Nan | China Daily | Updated: 2025-04-14 09:03
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Chinese singer-songwriter Chen Li will perform during the Strawberry Music Festival's upcoming edition in Japan this June, its first overseas destination.[Photo provided to China Daily]

A significant challenge in entering a new market is building brand recognition, especially when the festival is still relatively unknown to Japanese audiences. To address this, Modern Sky has partnered with Avex Live Creative, one of Japan's leading entertainment companies. This collaboration, announced in 2024, leverages ALC's deep knowledge of Japan's music industry to ensure a smooth entry into the market.

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