Beijing hosts 150 emerging brands at 3rd IBrandi Festival
By DU JUAN |
chinadaily.com.cn |
Updated: 2025-05-26 18:18
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"The post-Z generation is expected to spend over 30 percent of new consumption on trendy experiences and emotional value," he said. "Middle-class families focus on investing in education. Health spending among older adults is rising, with a focus on wellness retreats."
The rise of these "new brands" challenges industry norms and represents a new way of life for global youth.
