The 2025 Xinjiang is a Nice Place intangible cultural heritage showcase kicked off on Friday in Hotan, Xinjiang Uygur autonomous region.

Jointly organized by the Ministry of Culture and Tourism and the Xinjiang government, this year's event is running under the theme of Nurturing Xinjiang with Culture, Enriching Life with Heritage. The main venue brings together 435 representative ICH programs and 383 inheritors from Xinjiang, the Xinjiang Production and Construction Corps, and 25 other provinces, regions and municipalities.

Through exhibitions, stage performances and cultural fairs, the showcase highlights the achievements of ICH preservation, transmission and interregional cooperation, while fostering exchanges among different ethnic groups.

Sub-venues, including local museums, will host exhibitions, handicraft workshops and live demonstrations, offering residents and visitors interactive cultural experiences.

The third-quarter activities of a national four seasons ICH shopping festival were also launched on Friday. The summer session combines offline exhibitions with online livestreaming to promote seasonal ICH-inspired products, travel routes and cultural experiences, with the aim of further boosting cultural and tourism consumption.

Since its inception five years ago, the Xinjiang is a Nice Place ICH showcase has brought together 1,450 inheritors and displayed 1,217 ICH programs. It has become an important platform for advancing cultural initiatives in Xinjiang and strengthening a shared sense of national identity.

This year's event will run through August 19.