Publications plot a successful story
Visitors to fair scramble to printing house pavilions to grab the latest products related to their favorite stories, boosting traffic and revenue, Zhang Kun reports.
By Zhang Kun |
China Daily |
Updated: 2025-08-22 07:54
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From toy figurines of renowned writers and tote bags printed with puns and literary quotes to mystery boxes and hand-painted paper fans, book and literature-themed merchandise attracted wide public interest at this year's Shanghai Book Fair.
The sales revenue of cultural and creative merchandise amounted to 10.17 million yuan ($1.41 million), a 100 percent increase from last year.
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