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It's a slam dunk

A high-speed rail initiative turns basketball games into a winning play for tourism, travel, and local business in Zhejiang.

China Daily | Updated: 2025-10-18 10:07
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Wearing team T-shirts and carrying banners, Taizhou fans cheer during the ZheBA game against team Jiaxing. HUANG ZONGZHI/XINHUA

Since the ZheBA, or the Zhejiang Provincial City Basketball League, began in July, demand for high-speed rail, cross-city spectating and tourism consumption has surged, offering a new model for integrated regional development. Running through February, this grassroots event, initiated by Zhejiang authorities, aims to tap into the potential of community-level basketball.

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