The message the "Eat Up All On Your Plate" campaign tries to convey is not new. Our ancestors had verses about the importance of frugality in the consumption of food. But it makes a lot of sense when many are yet to have the awareness that food waste borders on a crime.

The campaign has been initiated online and thousands of people have answered the call. Many restaurants have joined the program by announcing that customers are encouraged to order half a dish and take home what they can't finish.

Photos and video clips showing almost full plates of food being dumped into trashcans in some restaurants have ignited passion to stop wasting food.