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Executive: A new VW brand for low-priced segment

By Han Tianyang | China Daily | Updated: 2013-02-04 07:59

Chinese automaker FAW Group and its German partner Volkswagen may introduce a new brand for the low-priced market, said a senior executive at FAW.

Qin Huanming, FAW deputy general manager, recently told a local newspaper that both partners are studying the market for small cars priced between 60,000 to 80,000 yuan and plan to develop a new nameplate for the segment.

The brand would likely have four models with combined production of 450,000 to 600,000 units a year, Qin said.

Executive: A new VW brand for low-priced segment

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