Every year around March 15, which has been designated International Day for Protecting Consumers' Rights, the media tell consumers ways they can distinguish quality goods from substandard ones.

Usually the day is used to try and raise consumers' awareness of their rights and the various kinds of tricks that are used to deceive them. But the advice and the activities held to mark this occasion do not get to the root cause of shoddy goods or poor service.

Take meat injected with water, for example. It is no secret that some butchers and meat dealers inject water into all kinds of meat in order to make more money.