The ongoing Cannes Film Festival is not just about filmmakers promoting their new works and the flash of paparazzi chasing after movie stars.

Film France, the French national film commission that promotes film co-production with foreign countries, is using the event as a platform to attract international producers and filmmakers, especially those from China, to shoot and make movies in the country.

The commission is keen on promoting co-productions between France and China as it sees the huge potential in China's film industry, which is based on a market that is expected to surpass the United States' by 2020 in box office.