We invited Qin Shupei as a guest to the Best of Best Gala Dinner last year. She was attending another commercial event before ours, but she put on make-up and rushed to our dinner on time. We were all very impressed by her professionalism. Though the attendees were quite old and established, the young Qin could still communicate well with them - no wonder she is apple of everyone's eye in the fashion world.

Mao Renjie, profile editor of Robb Report China.

Qin Shupei is simple, elegant, and sometimes sexy. She is the perfect image of the new modern Chinese women: hardworking, enjoying life, and living for now. This attitude toward life matches the spirit of our brand, and it will spread among those who love fashion.