At the 20th birthday celebration of ERA, Shanghai ERA Culture Development Co Ltd, operator of the show, signed a strategic deal with Shanghai Grand Dragon Travel Company. The two sides agreed to make greater efforts to develop overseas markets and attract more international visitors to see ERA.

Saroj Kanyang, chairman of TTN Plus, a travel company in Thailand, introduced the company’s plan to take ERA to perform as a residential project in Pattaya next year. Kanyang expected that more than 70 percent of the audiences will be local Thai people, and 30 percent international visitors.

ERA “successfully combined China’s intangible cultural heritage with modern aesthetics, and introduced international creative professionals and new technologies to inject new vitality into the traditional acrobat of China,” said Ma Chencheng, chairman of Shanghai ERA Culture Development Co Ltd and president of SMG Live. Over the past 20 years, one out of every 30 international visitors to Shanghai have watched ERA, he said.

ERA has built partnership with more than 500 travel agencies home and abroad. This ensures that about 300,000 visitors to Shanghai would watch the show during their stay in the city every year.